“You rang?”
We all know that sinking feeling of missing a customer’s call.
After all, it’s not just a saying, it’s a fact: Your call is important to us.
But sometimes, as a small business owner, it’s tough to keep track of every single call that comes in.
And yet, one of the simplest ways to keep your customers happy is by answering and/or returning their phone calls. This doesn’t just help you maintain positive relationships with your clients – it enhances your company’s reputation. It shows you care.
Which brings me to Google Call History.
What is Call History?
It’s a Google Business Profile feature that provides valuable information about the calls that come through Google Search and Maps, allowing you to see how your customers are finding your company, and what they’re calling about.
By using this feature, you can gain a better understanding of your customers’ needs. Then you can make informed decisions that’ll help your business grow.
Here’s the information you receive:
- Date and time of the call
- Duration of the call
- Phone number of the caller
- Name of the caller (if available)
Now let’s explore some of the major benefits.
Improved Customer Relations
Imagine this scenario: A customer calls, frustrated about a recent interaction with your company. But you may not have any knowledge, or recollection, of this interaction. Solving the customer’s issue just got harder.
With Google Call History, you can quickly pull up their previous calls and see exactly what led to their frustration.
Did they have trouble with a particular product?
Did they experience subpar service?
Was their issue not resolved in a timely manner?
Armed with this information, you can address the customer’s concerns with a response personalized to their specific needs. When you’re able to reference past conversations and make them feel truly heard, and valued, you’ll look like a customer service genius. Win-win!
Better SEO
Call History also lets business owners see where their leads are coming from.
Say, for example, you find that the majority of your incoming calls are from people discovering your business through Google Maps. Great to know! Now you can focus your efforts on standing out on Maps even more.
By showing where your calls are coming from, this handy tool makes it clear which marketing efforts are yielding the best results.
One Step Beyond
Google Call History is especially useful for small business owners looking to remove the guesswork from their call management process.
With Call History, you can maintain successful relationships with your customers, and ensure their calls don’t go unanswered.
For those looking to take their online marketing to the next step, contact the professionals at Smart Link Solutions.
Our team can help you get started right away.
Stop by and discover all that Smart Link Solutions and Google Call History have to offer – it could make a big difference in how you do business.
Click here to claim your free Local SEO audit – scroll down the page and start your journey to better SEO today.