We’ve all been there: The thankless job that grinds you down and makes every day a challenge. Sometimes it’s the job itself. After all, coal mining ain’t for the faint of heart. But, in many cases, it’s the company’s culture that can squeeze the enthusiasm right out...
The path of an entrepreneur is often marked by amazing opportunities – and devastating pitfalls. It takes a special kind of person to take the leap from dreaming of running their own business to actually doing it. They have the entrepreneurial spirit. And a big part...
Running a business isn’t easy. Heck, if it was, everyone would do it. Being an entrepreneur can be incredibly rewarding, but it’s also easy to get lost in the day-to-day grind of juggling so many responsibilities. This is where innovation comes in. And...
Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
Your business website is often the first interaction customers have with your brand. And good web design can help your brand make an excellent first impression. But, on the flipside, bad design can drive many of your visitors away before they even get to know what...
Starbucks. Airbnb. IKEA. They didn’t become major brands thanks to luck. Though there are many different roads to success, there’s one thing these (and other wildly successful) companies have in common – strong brand identity. If you’re aiming to stand out from the...
