Did your accountant call and say you need to spend more of your budget by the end of the fiscal year? Or do you have a “use it or lose it” budget that you need to spend before we ring in 2023? If this describes you, this week’s blog talks about how to decide what to...
As a small business, you don’t have an unlimited number of people you can hire. You and your team most likely wear multiple hats. Therefore, if you’re outsourcing some responsibilities, like marketing, it could feel like a weight’s being lifted off your shoulders – if...
You write blogs to broadcast information your audience needs to hear that pertains to your business. You’re the ultimate authority on your business … until you’re not. Sometimes, to educate your audience on a crucial topic, you need to do some research. Like writing a...
It goes without saying: content is king. Content is how you tell your story online and how you help let your audience know who you are and what your business is about. It’s the way you articulate and explain your brand directly. While the visual elements of your brand...
The long weekend is over. Are you feeling refreshed? Maybe, maybe not. It’s common sense that we all need to recharge our batteries, but do long holiday weekends really provide some self-care time? If you spent the weekend catching up on your favorite shows or curling...
You’ve seen AI content before. Most famously, when someone on Twitter forces a bot to watch 1,000 hours of a TV show, Presidential speeches, or movies in a certain genre and the bot automatically generates hilariously out-of-context results. Why are we bringing these...
