For many people, color often fades into the background. Some hues might stand out here and there, but most can be ignored. Or so they think. But the color palette you use is more than just a stylistic choice – it’s a powerful tool that can influence how your...
Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
It’s no secret that customers make snap judgments on whether or not they want to do business with a company. For better or worse, these judgments are often based on a brand’s visual appeal. Yep. Turns out most of us do, in fact, judge a book by its cover....
Setting up a business is only half the battle, reaching and engaging your target audience can make all the difference. Fortunately, modern digital strategies mean ambitious companies now have unprecedented access to millions of potential customers worldwide –...
There’s likely not a single major brand that operates with a single logo, so why would you? Your logo is an essential piece to establishing your brand – along with your colors and messaging, is the main element that gives you any kind of brand recognition. A...
Your logo is an essential piece to establishing your brand, and along with your colors and messaging, is the main element that gives you any kind of brand recognition. A logo shapes your brand’s personality; it helps to build brand identity; it’s usually the first...
