Online reviews are a big deal. In fact, over 90% of people say reviews have an impact on their buying decisions. That’s why Google gives you the tools you need to manage your reviews more effectively – but misusing these tools can lead to penalties that impact your...
In the business world, where customer engagement is so important, Google’s decision to phase out the “Chat” and “Call History” features in Google Business Profile (GBP) has left some entrepreneurs reeling. These features have been key for...
These days, everyone’s online, which makes reputations more important than ever. Have you considered how this impacts not just you, but your business too? Your brand’s reputation can be its greatest asset or its biggest liability. The rise of social media and online...
These days, everything is digital. Especially the marketplace. Expanding your brick-and-mortar storefront into the online world by creating an online presence has now become an essential part of growing your business, even at the local level. Taking an active role in...
Boeing. Twitter. Bud Light. Any company, no matter how big or small, can run headlong into a storm of scandal, bad press, and public outrage. Nowadays, a single social media post can turn into a wildfire that engulfs a brand’s reputation throughout the community...
The online world is packed with companies trying to get attention. Standing out from the crowd can be a real challenge. But local businesses have got one big advantage: Location. Local businesses are, by definition, close to their customers. Google recognizes this and...
