Each page of your company’s website is essential however, there are a few pages that are crucial to its success – the home, about us, and contact pages. When considering how to optimize these pages, keep two things in mind: what does the target audience expect from...
Can’t seem to retain visitors once they land on your website? Getting them to visit your website is only half the battle; the other half is keeping them there. There are dozens of possible reasons why your homepage may be luring customers away, some of the most...
Wouldn’t it be great if you could launch a website and never have to touch it again? Unfortunately, websites don’t run on autopilot (not successful ones, at least). They require regular updates in terms of both software and content. Encourages Search...
It’s estimated that more than half of all small businesses have a website. Unfortunately, though, many of these websites are not properly optimized to their fullest potential. Search engines will have a difficult time providing users your website in search...
With the constant changes in the digital marketing industry, it can be difficult to keep up. However, the rapid evolution of the digital word continues to offer new ways of communicating with prospects and customers. Whether it’s a new trend, algorithm, or tool, it is...
The holiday season presents a massive opportunity to boost sales and reach new customers as consumers across the nation prepare for gift-giving and seasonal special offers. With effective marketing and the proper strategy, you can take your business to new heights...
