Are you tired of your website visitors leaving without doing something you intend them to do, like subscribing to your blog or signing up for a white paper. It might be time to implement exit intent pages.
By utilizing exit intent pages, businesses can increase subscriber growth and overall engagement on their website by offering incentives, discounts and giveaways, in exchange for subscribing or continuing to explore the site.
Here are some common types of offers that are used on exit intent pages:
- Discount codes or coupons: These can be used to entice users to make a purchase before they leave the site.
- Special promotions or deals: Offering a limited-time promotion or a special deal can encourage users to act before they leave.
- Lead magnets: Offering a free resource such as an e-book, whitepaper, or webinar can be used to collect user information in exchange for a valuable resource.
- Surveys or feedback forms: Asking users for feedback on their experience or asking them to take a survey can help businesses improve their sites and services.
- Social media follow or newsletter sign-up: Encouraging users to follow or sign up for a business’s social media or newsletter can help increase brand awareness and customer engagement.
- Live chat: providing a live chat service can help businesses provide customer support and answer questions before a user leaves the site.
It’s important to note that these pages should be designed strategically so as not to annoy users with pop-ups every time they move around the page. Instead, businesses should focus on incorporating exit offers into an already effective web design. This approach allows customers to easily find what they’re looking for without feeling like they have been forced into a subscription or purchase due to a bombardment of advertisements.
Example of an Exit Intent Page.
Here are some industries that use Exit Intent Pages:
- E-commerce: Retail and online stores can use exit intent pages to offer discounts or promotions to encourage users to make a purchase before they leave.
- B2B: Business-to-business companies can use exit intent pages to collect user information, such as contact information or the size of a user’s company, in exchange for a resource such as an e-book or whitepaper.
- Travel and hospitality: Hotels and airlines can use exit intent pages to offer last-minute deals or discounts on travel packages.
- Media and entertainment: News websites and streaming services can use exit intent pages to offer a free trial or a discount on a subscription.
- Education and Training: Educational websites and training platforms can use exit intent pages to offer a free trial or a discount on a course.
- Non-profits: Non-profits can use exit intent pages to ask for donations or volunteer sign-ups.
- Software and SaaS: Software companies can use exit intent pages to offer a free trial or a discount on a subscription.
Implementing exit intent pages is a great way to boost subscriber growth and encourage visitors to explore the website further. When done strategically, these pages can be a great asset for businesses looking to increase consumer engagement.