Digital Marketing Blog
The 3 Pillars of Website Maintenance for Local Businesses
Local businesses are the cornerstone of the community, offering indispensable services. That’s why it’s so important that their websites are well-maintained and up-to-date. After all, just like a physical store, your website can make a powerful first impression. And...
4 Innovative UI Design Trends to Help You Stay Ahead of the Curve
Ever wonder why some apps feel more engaging than others? The secret often lies in their innovative user interface (UI). A great UI can be the interactive gamechanger that impacts your entire experience, and brings you back again and again. As technology improves, and...
The AI-Generated Throwdown: Google’s Attack on Digital Decay
In the world of search engine optimization (SEO) where “Content is King,” artificial intelligence (AI) has opened the doors to a whole lot more content. In many ways, that’s been a good thing. It’s allowed businesses to complete tasks more quickly and efficiently....
How Cutting-Edge Communication Can Help with Employee Retention
One of the toughest parts of running a business is recruiting great employees. Another tough part? Once you’ve got a great employee, you want to keep them. That can be challenging these days, especially when it comes to younger workers. Employee retention is a...
Navigating High Inflation: 3 Ways Digital Marketing Can Help Your Business
With inflation on the rise, everyone’s feeling the pinch. From customers to local businesses, it seems everyone’s facing some tough choices in order to meet the higher costs. It's the kind of economic situation that leaves many business owners feeling like they're...
End of an Era: Google Phases Out Webpages Built with Business Profiles
Have you received a message from Google that your webpage made with Google Business Profile has been discontinued? What does it mean? How does it impact your local brand going forward? And what steps can you take from here? Let’s jump right in and see what’s going on....
From Handshakes to Contracts: Building Success with Personal Meetings
Think about the last time you were truly captivated during a discussion. Chances are, it wasn’t during a zoom. Or a phone conference. Or through a string of emails – but in a face-to-face conversation. These days, personal interactions are way too rare – yet they’re...
Take Charge of Your Digital Presence with Online Reputation Management
The online world is packed with companies trying to get attention. Standing out from the crowd can be a real challenge. But local businesses have got one big advantage: Location. Local businesses are, by definition, close to their customers. Google recognizes this and...
Add Some Experience to What You EEAT
Business and technology are evolving at a break-neck pace. It seems like every week brings new disruptions that shift entire industries. The rules of the game are in a constant state of flux. Still, there’s one thing that hasn’t changed: Trust. Trust is the bedrock...